FORTUNE

Made in England, Jessica Fenner aka Fortune, came from a family that loved throwing parties with live music, dancing and 200 or so happy people – sparking her passion for music events! Playing several instruments, early years were also influenced by local Bristol artists like Massive Attack, Roni Size, and the eruption of rave culture. Steve Silk Hurley’s Jack Your Body landed at #1 on the top 40 charts, The Prodigy and Carl Cox were household names and by 16 she was involved with early rave promoters Transition. The young music fan was hooked.

1993, just turned 19, Fortune headed to California with $140 and a suitcase. Little sign of England’s electronic music culture, Dr. Dre’s “The Chronic” bumped out of cars and clubs, East battled West, and she pursued her hip-hop education. Returning to England a year later a new genre was sweeping the nation – jungle. Her life revolved around weekends absorbing artists blowing up the clubs: Grooverider, Sasha, LTJ Bukem.

Six months later she landed in Milwaukee. A fixture in the city’s emerging club scene, she took up djing in ’99, quickly landing underground hip-hop residencies, and developing her style to include house, techno and broken beats. She played noted establishments across the States, including San Francisco’s infamous The EndUp; Minneapolis’s First Ave; Chicago’s SpyBar, The Mid, Primary and many performances at the legendary Smart Bar, as well as sets in Spain and Bristol. Festivals include multiple appearances at Spring Awakening, Wavefront, Winter Warmer, Even Furthur and Summerfest.

A testament to her range, she’s been booked as direct support for a diverse selection of top tier artists, notably Audiojack, Claude VonStroke, Colette, Cassy, Catz & Dogz, Derrick Carter, Derrick May, Gaiser, Green Velvet, Honey Dijon, J.Phlip, Joey Beltram, Johnny Fiasco, Justin Martin, Kaskade, Kate Simko, Kenny Glasgow, Kid Sister, KiNK, Kool Keith, Pezzner, Superjane.

In 2009 as music venues closed and promoters moving on due to recession, Fortune quit her six year residency at last standing Milwaukee club Three, shifting focus to her promotions company and keeping house and techno events alive in the city. Started as For U Events in ’05, rebranded as Apart in 2011, she produced non-stop weekly parties and larger scale events, implemented an internship and mentoring program, and founded Apart Artists, originally a collective, now an agency representing 12 dj/producers.

Apart’s mission: grow diverse, inclusive, music community, shine light on emerging talent and promote a diverse stream of globally established artists. Fortune’s mission: Facilitate happiness through music, whether as a dj, promoter, agent or mentor.

“Since those childhood family parties, I’ve seen music and dance bring people together, creating the happiest times. Making that available, moments to dance together, smile, or just close ones eyes … that’s what moves me.”